Il lusso della leggerezza

Exclusivity before everything. By 2020 the luxury travel industry is expected to increase in volume and demand: the traveler increasingly desires and chooses fashion,
design, personalization and technology. Luxury is since always uniqueness, but now in a more pronounced manner it is taking on an additional meaning, that of a Unique
Experience. Europe, USA and Japan demonstrate in an increasing manner that luxury must mean a special experience, which is much more than the materiality of the
item. It is the turning point in respect to markets such as India and China, where the wealthier buyers belonging to the so-called emerging economies prefer (and interpret)
luxury still as pure material good. In other words, the higher-end market segment is discovering the beauty of living more than having.

ZERO SEWING. In the name of lightness, it abandons threads and stitchings, opting for an innovative technique. A halfway meeting point between technology and tradition, from where refined fabrics are born. 100% Virgin Wool Ultralight 150’S.
Lightness, incomparable softness pleasant to the touch. Absolute comfort, traction resistance, wrinkle-proof.